The one who constantly audits the processes and performances of the hotel, alerts on deviations and failures, and recommends actions for improvement and profit maximization, now.
Promoting marketing and sales, serving as a virtual agent across various sales channels, who also acts as a personal assistant to salespeople.
An agent that feeds from both internal and external organizational information sources, understands the realms of business content, and is knowledgeable in databases. Always available for your next business question about a customer, product, supplier, or invoice. In free text, of course.